# the death of the wild web

## from chaos to corporatism

the internet was once a chaotic, anarchic landscape. anyone with an idea and a little technical skill could carve out a space, build something unique, and contribute to the weird, messy digital ecosystem. websites were personal, forums were thriving, and search engines indexed a wild frontier of human creativity.

now? everything is pipes leading into five or six giant silos. if you’re not posting on twitter (or its dozen corporate clones), youtube, tiktok, or facebook, you effectively don’t exist. gone are the days when the best search result was a forgotten blog post with more insight than a thousand corporate articles combined. now, everything is sanitized, optimized, and locked behind engagement-maximizing algorithms designed to keep you scrolling, not learning.

## the enclosure of the digital commons

it didn’t happen overnight, but the internet has been enclosed just like the commons of old. instead of digital land grabs by settlers, we got consolidation by corporations. google, meta, amazon, and a handful of others have reduced the web to a handful of walled gardens where they dictate the rules. the decentralized, federated, and diverse nature of the early internet has been all but erased.

- search engines prioritize ad-driven, corporate-approved results
- social media limits organic reach unless you pay for visibility
- independent forums and communities die off in favor of platform-optimized "engagement hubs"
- content is ephemeral, existing at the whims of moderation policies and algorithmic whims

if a website dies today, it’s not just a loss—it’s an extinction. archives break, links rot, and the collective memory of the internet gets shorter by the year. what survives is what’s profitable, not what’s valuable.

## digital landlords and algorithmic serfdom

users have become tenants, not owners. platforms own your data, your reach, your ability to communicate. build an audience on instagram? meta decides if you can reach them. post a video on youtube? it lives or dies by an algorithm you’ll never fully understand. even email—once the great decentralized communication method—is being throttled by ai-driven spam filters that quietly kill independent newsletters in favor of corporate mailers.

meanwhile, everything is monetized in the worst possible way. ads track your every move. paywalls fragment information. and the walled gardens demand not just your content, but your time, your engagement, your obedience to ever-shifting rules.

## the path forward: rebuilding the indie web

it’s not all doom. people are waking up. self-hosting is making a return. rss is experiencing a quiet renaissance. blogs, newsletters, and independent forums are proving that not everyone wants to live inside corporate-owned cages.

the solution?

- **host your own site** – own your content, your data, your voice
- **use decentralized networks** – mastodon, matrix, and other federated platforms are growing
- **revive old tools** – rss, webrings, and independent search engines offer alternatives
- **support independent creators** – subscribe to newsletters, fund open-source projects, share content outside of corporate silos

most of all: resist the idea that the internet must be owned by corporations. the original spirit of the web—a decentralized, user-driven, chaotic mess—was its greatest strength. the more we cede to platforms, the harder it becomes to reclaim.

it's time to break the fences and take back the web.

